Economy of Social - Social Media Tips, Marketing and Business

Social Media has been termed as an effective way to build relationships. Brands are trying to harness this capability by building social presence on this new media. Celebrities today account for the maximum amount of followers on the web with twitter being a fine example for this. But is this new media effective in creating relationships with this vast list of followers, which celebrities often tend to have? In an interesting research by Lee and Jang , they explore the effectiveness of celebrities in building social presence on new media. They compare twitter and a news website to check the relative effectiveness of enhancing social presence. While the traditional PR machinery used by celebrities might give them news coverage, they contend that their tweets can reduce the barrier of relational development as compared to a news website. Their findings are counter-intuitive and very interesting.

Boom! Killing trust is equal to killing people  and the vice-versa. I may be in a different mood and probably not in a very hopeful mood as I write this piece. The title probably explains it. How many times have you been good without the same sentiment being reciprocated ? How many times have you taken care a  person who was insensitive to your needs ? The answer - Probably once or twice at max. We trust only those who are sensitive to our needs. And once that is broken, it is hard to trust anybody again. But what happens when it is broken ?   Do you get angry and get back, or do you treat it as a bad dream, a nightmare and move on. The latter is the more sensible option, but then comes the head-heart conflict. Heart relates to the emotional side whereas the head to the sensible side. Heart refuses to believe that you've been hurt whereas the head wants to move on. Heart is hurt, while head says, 'carry on'. This phase can be particularly traumatic for indi...

Music is a big inspiration for me. 'Look into my eyes, can't you see they're open wide, would I lie to you baby?' are lines from a popular song by Charles and Eddie. This is one of my pet dialogues when I am honest and the other person I know wouldn't believe me. Eyes are an index of the heart. A popular quote by Sigmund Freud says, 'He that has eyes to see and ears to hear may convince himself that no mortal can keep a secret. If his lips are silent, he chatters with his fingertips; betrayal oozes out of him at every pore.' I said this once to my girlfriend who thought I was going around with another female when I was actually not (and that's true. Although right now I'm single ;-). My eyes clearly conveyed the message and I knew that. My friend guilty of going around with two females at once tried this and failed. He ended up calling her a "mentally senile pretentious b^$@h". I felt she was the perfect female for him to stay on for li...

In the past six months how many times has your boyfriend/girlfriend made you laugh or been a reason to smile ? I'm sure you can count it on your fingertips. We all have busy schedules, targets and projects. But listening to the ones whose main objective is living with us makes more sense. The important stakeholders are the ones who look up to us and not those to whom we look up to. Do you give sufficient time to them? Are you good at relationship building ? Today with CRM softwares businesses are out to build mutually beneficial long term relationships with their customers. Good relationships need key ingredients of equity and delight . Equity: Does the consumer derive enough value by paying you 10 bucks for the icecream you sold ? If no, equity does not hold true and a smart customer would turn away. Similarly in a relationship, if you aren't getting back what you ought to get from your partner, better leave him/her. Delight: The second concept is that of delight. Some c...

How often have you taken a dig at your boss, senior or supervisor ? How often have you gone for a date just before the exam ? How often have you left your girlfriend/boyfriend for another one ? or How often have you not committed yourself for a marriage ? Pessimists will try to rebuke me by saying that I am falling into the "Grass is greener on the other side trap". My answer lies in a  simple question. "How green is your grass ? Can it feed your needs for life ?" Keep the answers of these questions to yourself. The problem with us is that we are shy and we like to lead a risk free life. Had you taken a dig at your senior, you would have thought that he may feel bad and you may fair badly in the appraisal process. But you forgot that appraisal has nothing to do with human equality. He is your senior in terms of work but if he can take a dig, you are no less a mortal. The reason is we like to live comfortably, which is often misused by the supervisor. A date ...

Freida Pinto left her boyfriend Rohan to pursue her career in the glam world. Was she right in crushing love to go ahead ? Was the decision taken in haste ? The career woman, her dreams, her life and love. Ok fine, Slumdog won Oscars, congrats, bye bye lets go to sleep. The next day- Lets look at what took place Freida Pinto left her boyfriend Rohan, a somebody from Goa, who obviously did not fit in to be Freida's hubby as she overnight became an international diva. So was she right ? Shobhaa De thinks that way. she says The mistake both of them made was to rush into marriage. Going by press reports, it was one of those hasty decisions which Freida at any rate, apparently regretted soon after. It was too late by that time, as her wedding pictures suggest. She could not have dreamt that ‘Slumdog..’ would happen to her… and because of that one film, her entire life would change so dramatically, practically overnight. Well all my thoughts about the good and charming pinto are beginnin...