Failure is a part of life. To put it simply "Shit happens". Vodafail is an outcome of this failure by a mobile network operator. Vodafail became a hit after its music clip , featuring comedian Sheona Urquhart, was launched just months after a disgruntled Vodafone customer Adam Brimo created Vodafail.com. Vodafail is a complaints website and Twitter feed that enabled tens of thousands of users to vent out their frustrations about Vodafone's poor service. The enterprising nature of this customer activism is the result of two factors. A high failure rate and a high dependence on the service. The dependence on Mobile networks for internet and calling makes them pseudo-arteries of modern world. Any disruption virtually halts the activities of any user. For businesses, this means revenue loss. Failure is a part of any system, although we try to reduce errors by Six Sigma practices and achieve other operational efficiencies. But when such practices are not followed, the fa...
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