Economy of Social - Social Media Tips, Marketing and Business

Now big companies are putting all muscle behind social media and P&G is leading the race.P&G used to promote soaps and detergents to day time television viewers using Soap Operas, the day time television that had kept users engaged for over 70 years. Moreover, P&G also produced soap operas. Arguably Procter and Gamble is the world's most sophisticated brand marketing company with net annual sales in its 2010 fiscal year close to $80 billion. But why is this behemoth turning towards Social Media ? Matt Prichard, the Marketing Chief at P&G says Digital media has “become very integrated with how we operate, it’s become part of the way we do marketing,”  “It’s kind of the oldest form of marketing — word of mouth — with the newest form of technology.” But P&G did have its doubts about Social Media. Barry says that it took a while for P&G to admit and embrace social media. But, once they were on board with Facebook, they realized its huge potential. They also ...