There have been a lot of discussions around sentiment analysis and metrics about brands on the internet. To address this area, there are a lot of companies that have designed software that help brands figure out sentiment and other related things in real time. With fancy interfaces that look no less like a NASA control panel, these packages aggregate what people are talking in real time, process it and make sense out of it. All this enables brands to figure out their online sentiment and the profile of engaged netizens. What it does not tell brands is the culture. The big problem with a sentiment metric is that it takes the social out of social media.
Blog on Social Media Marketing and Strategy. Find useful Social Media Marketing tips for Startups, Brands, and Small businesses. Understand Facebook, Twitter, Google advertising, Social Media, Mobile App marketing, Pay per Click and marketing communication essentials in the digital age.