Economy of Social - Social Media Tips, Marketing and Business

Companies Bill passed in the Indian parliament, and changing consumer trends are set to fuel the next wave in the domain of sustainability. One of the biggest challenges in sustainability till now has been the unwillingness of consumers to pay more for goods that took care of the society. The products that did well did so by providing greater economic advantage such as the Prius or CFLs.

Social Media has been in part responsible for huge political changes like the ones in the Arab world, has helped shaped huge election campaigns (Barack Obama), and at a micro level changed the way we interact with friends and family. All these changes have a fundamental common factor that makes social media unique and more important than any other media form - It puts us all on the same space. There is no hierarchy, caste, class or status that stops your voice from being heard. While social media has caused so many changes for good, can it also provide the solution for a big problem facing mankind today? Can social media drive sustainability?