Economy of Social - Social Media Tips, Marketing and Business

Rising in the organization is a tricky yet simple task. Your growth is directly proportional to the effort you put in to sell your company this idea - That you have ideas that can help the company earn more profits .  If they buy this, they'll promote you, give you more power and more money. But how to sell this idea ? Taking cues from unleashing the idea virus, you need to find supporters who appreciate your thought. For that you need to network across verticals, with vendors, clients, everyone (even the peon should like you). All this gives you information, which gives you the power to unleash the idea within your organization. After-all research has proven that successful managers are good at networking. Networking means improving your social skills, being bold and being confident. Your ideas matter but what matters is the idea that you have some great ideas. Sell it blindly, Sell it aggressively. Avoid one pitfall - Don't be perceived as a bag of gas.

Vodafone is on a roll. They have been the highest gainer in terms of the people who have decided to port out of their existing operator and switch to Vodafone. But as predicted earlier , MNP has not been a game changer. Less than 1% of the total subscribers have decided to switch their operator. But this post is not about MNP, its about the 3G campaign featuring Vodafone India's brand ambassadors "The ZooZoo community" and their hero "Zoo 3G". If the tales of zoozoo weren't enough on television you will still not miss the ZooZoo 3G avatar. If you fare high on the geek meter (a nerd like me), you'll catch him on YouTube, Journal websites, Google ads and news portals. If you toil through the streets like a bus driver or a rickshaw puller, you'll catch him on almost every second billboard. If you are a frequent flier, you'll not miss on the airport. If you happen to be at the Delhi airport around this time, you'll see a Zoozoo city out there. Ev...

Marketing and Publicity through Social Media has gained momentum. Every company today is looking for ways to maximize reach and presence through social media. There are two things about Social Media that make it important and useless Social Media Marketing Social Media is a jet stream : It is important to come into social media since this jet stream propels you into the lives of people quickly. Hence if you want to be closest to your customer and figure out his needs (Marketing Concept) it is important to capitalize on this medium. Social Media can not be a source of sustained advantage : The clutter of businesses on social media is quite visible. The day is not far away when every business(even you local general merchant) will have a Facebook page. Everybody has it, so how does it give you the edge ? Hence it is useless from the point of view of sustained competitive advantage. What will make the difference ? Jumping quickly to Social Media is not the trick. Making your cust...