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Facebook advertising on YouTube - Out of rational bounds?

I just saw an advertisement stating "Create a Facebook Profile. Signup for free today!" I read a huge interview of Mark Zuckerberg in the  newspaper today  (his first interaction with an Indian publication). An excerpt in his interview quoted him as saying " With 82 million monthly active Facebook users in India and a comparatively small Internet subscriber base, we have a long road ahead. "

Digital Advertising is not enough!

2007: Advertising on digital media grew by 155% to $1.2 billion but consumer interest in these sites dipped by 14%.  2008: Google's $1.65 bn purchase of YouTube wasn't giving returns. I possibly have an explanation