The new Cadbury Bournville advertisement features a white man checking cocoa seeds in front of a African family that supposedly produced it. On rejection the seed starts crying. And well his imperialist buyer (The English guy) says, " He is nothing...Please tell him I am sorry ". An old African man in the family looks perplexed, and a young man in the African family simply throws the seed away from the table. The ad ends with " Only the best Cocoa from Ghana goes into making a Bournville ... Maybe that's why you have to earn it... ". This British mumbo-jumbo is a reflection into past era of imperialism that was characterized by economic dominance and exploitation. The economy of Ghana is primarily sustained by Cocoa and gold. By projecting "English dominance" and an advertisement that portrays a rich English middle aged person, a crying cocoa seed, and a poor African family, What are you trying to project? It's a complete recipe for disaster...
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