Economy of Social - Social Media Tips, Marketing and Business

The Blog camp-2 organized by IBNMS was an enriching experience that gave me new thoughts to ponder over. I was at the venue at about 11:00 AM , just in time before the session on ' Using new media for maximizing brand visibility: case studies ' by Meena began. Meena who is Head External Communications, HCL Technologies explained how she started the 'employee first customer second campaign' that spread through slide share presentation and other relatively free social media and gained popularity. This session, I felt did not get the 'WOW' factor, which was there in the next session by Mr Madhavan (Associate Editor, Hindustan Times). His topic of discussion was ' What blogs mean to mainstream media, and what mainstream media means to blogs ' where he mentioned some very useful points about blogging and traditional media, although I have my reservations on a few things he said. The Q and A, which followed after his comprehensive session was also interesti...

Is HT Mint in trouble ? Firstly it was the pressure on news media by recession, which resulted in some ambitious projects being halted. What followed was a controversy caused by an article " letter to PM " published in mint, that resulted in the expulsion of Raju Narisetti as the editor in chief. The latest blow comes from Vir Sanghvi, who criticizes HT Mint of being hypocrites. He writes in his blog So why am I stopping the column? It's quite simple. I will not write for a publication that censors its columnists and denies them the right to free speech while writing long, impassioned pieces about the freedom to criticize others from the Prime Minister downwards. All of us exhibit double standards to some degree. But Mint's hypocrisy takes my breath away. Read Meanwhile Monika Halan , the former editor of outlook money resigned because of the intrusion of management into the edit section and her unhappiness over the awards. Looking at the disappointment of many jour...