Economy of Social - Social Media Tips, Marketing and Business

In consumer behavior we normally talk about attitudes. Attitudes are predispositions of a consumer to evaluate a product or a set of products in a favorable or an unfavorable way. But its not attitudes that always determine our choice of product.

Seth Godin  wrote " Entrepreneurship is largely about living with doubt, as is creating just about any sort of art. " I am extending his thought about living with doubt and entrepreneurship. Entrepreneurs need to take risks and that is why only risk takers give up a comfortable life to start out on their own.

How often do we read a complete newspaper article ? How often are we attentive 100% of the time in a class ? How often do we give our 100% to a subject ? If the prof manages to seduce us he'd have our 100%. If the subject does the same it would have our 100%. And so if for an unattractive yellow paged newspaper article. There a two elements of seduction. First being the first look. If at the first glance a car does not manage to seduce me, its highly unlikely that through repeated persuasion, the car company will have me buy it. Although in high probability my neighbor might just buy it. Now my neighbor was probably seduced and I was not. Still we have those generic ad campaigns by car companies trying to please us all. I may be pleased, not seduced. Now that takes me to the second element: Cooperation. [ Original idea by Seth Godin] I may be pleased but the success of seduction depends on cooperation. How well do I cooperate? The reason behind Facebook or twitter's...

If you don't know, this blog was earlier called speak india. (url: speakindiablog.blogspot.com ). Now you would find it redirected towards where you(we) currently are i.e. ( domainofhope.com ). Yup the word is HOPE! As to why I renamed it, Seth Godin explains it in a better way. He says, "Fear mongering is a lousy profession, one that ought to be regulated, if not banned. I'm more in favor of hope mongering . 2010 is the year that the world will change. In fact, every year is that year, but this is the only time we'll get to change the world this time." Fear of failure, fear of fall or simply fear (terror) is something we are used to and I feel we've had an overdose of it. (Courtesy : Hysterical Media). Just to add to what Seth says, following the demand-supply relationship, I don't think there exists any demand for fear, rather there is an excessive supply. So if you want to be a successful person/enterprise, give something in demand. Fulfill a nee...