Economy of Social - Social Media Tips, Marketing and Business

S Sreesanth, Ankeet Chavan and Ajit Chandila may have failed a cricket worshiping nation, but have they undone the big bucks of marketers riding on IPL? There is no doubt that the Indian Premier League is about the money first and the cricket later. But has the money brought into it by splurging brands been undone by the perils of big money?

Although there has been a lot of contemplation that Anna Hazare's popularity ( India's first social media revolution ) will reduce once IPL begins, the results have been quite mixed. Looking at the world wide search trends, Anna Hazare's presence has been approximately 40% more than the search volume of IPL 4 till now. But as expected IPL's popularity increased and Anna Hazare's search popularity reduced since IPL began. The adage that "public memory is too short" has been proven again. The masses have given their vote to IPL 4 but interestingly the news reference volume of Anna Hazare has been much more as compared to IPL 4, which is encouraging. It is quite against the general opinion that journalists have sold the news out to corporates or politicians (especially more after the Nira Radia, Barkha Dutt and Vir Sanghvi scandal). To go deeper into "why" the news reference volume of Anna Hazare hsa been high and are they showing him in a positive ...

Rabindranath Tagore is one of my gods, like one of the many you have in Hindu Religion. His saying fits in perfectly as to why IPL became corrupt. He said, " The danger inherent in all force grows stronger when it is likely to gain success, for then it becomes temptation. " The force here is the power of cricket and the flowing money. It slowly became temptation and many fell prey to it.As a wise man rightly said, "Power corrupts and absolute power corrupts absolutely". Moving on to my second god, Oscar Wilde, he said, "I can resist everything except temptation". That probably holds true for those involved in the scandal. As far as I am concerned, it does not matter much to me. If they've made money illegally, I don't care since that money is not mine. I operate within the legal frameworks of the society so thats not my money. Consider my tax as charity to the underprivileged, consider it as a bet for upcoming projects and consider it as a sma...

I don't know whether IPL 4 will come or not but there are three things that interested me in IPL, the primary being IPL nights, the smokin hot parties. When I look at these parties, I sometimes complaint to god that why the hell did he not make me taller and broader. Basically all the knights aka cricketers aka greek gods (not all) come at one place. There are pretty looking ambitious females in the most basic of clothes who come to enjoy and there are filthy rich old pathetically looking people who come to capitalize on this union. The IPL night aka chemical reaction (biological rather) is facilitated by alcohol, music and crazy lights (or darkness). Some reactions take place and the knights get refreshed and some don't and they still get refreshed remember vitamin A. Some raiduchandamamy in turn gets access to some clubs, which he wouldn't have probably dreamed of, old  money wickets get some bones and the rest like us get a lot of gossip. All this for a price ofcourse....

Building a fan base will be the future for a successful business business model of teams in the Indian Premier League. The present is a reminisce of that. IPL 2 saw Deccan Chargers, charge up the their energies to lift the trophy.The IPL 2, I'd say was all in all a very successful season. This season saw the ups of super overs and downs of the fake IPL blog . But where does IPL go ahead ? It is a craze. Every evening, it'll make sure you don't feel bored. If you go to a restaurant, it will follow you there. An interesting thing I noted was that quite a few of my cousins were fans of Kolkatta Knight Riders, because of Shahrukh Khan. A statistic reported that Kolkatta Knight Riders has the highest brand value. If you can see the connection, Shahrukh has a fan base, which propelled Kolkatta Knight Riders brand value to top of the list. Taking a cue from this, IPL teams will have to spend money to build their fan base to keep their brand rolling. A fan base will mean greater re...

IPL Final : The second version of IPL, IPL-2, was more fun, controversy and drama. Even before the beginning, the shift of venue to South Africa created a lot of controversy. Apart from the slap given by Bhajji to Sree last year, this year was a controversy ++. A "++" sign in programming languages is used to increment the variable by one. The team with the highest brand value added an extra brand, know as the Fake IPL player to its kitty. The Kolkatta Knight Riders brand was valued at a staggering USD 22 million. Now count the zeroes in that figure and those on the KKR scoreboard. Coming to the IPL-2 grand finale, the two teams that have managed to swim above the rest truly deserve the spot. The Deccan Chargers had a fantastic opening 4 games but then got lost somewhere but punched back in time to make the cut. On paper, it was and still is a deadly team. Gilly swishes the first ten and Symmo bulldozes the next ten. If somewhere anybody misses, Rohit Sharma is there to tak...

The curious case of Kolkatta Knight Riders It is the most talked about and the most laughed about team of IPL 2. It did shake a few stones in IPL-1 but this year the popularity of kolkatta knight Riders has probably exceeded combined popularity of all other teams. Kolkatta Knight Riders have presented themselves like hot and spicy chicken in front of other teams of IPL, who are more than willing to have a delicious meal. So what really went wrong ? I've compiled things that happened on Kolkatta Knight Riders during the course of IPL-2, some that boosted them and quite a few that busted them. The 10 things that went wrong for Kolkatta Knight Riders in IPL-2 #1. Four Captain Theory : A four headed monster was in the mind of John Buchanan. He ended up creating a four headed behemoth eating up each other. #2. Sourav Ganguly aka Bye Bye Dada : He was simply sliced like a infected piece and removed. #3. Over demanding owner : Imagine the pressure you are under at work when your manager...

After the big or rather hugely embarrassing performance at IPL 2, all the biggies of Kolkatta Knight riders would want a safe hiding place. The team and their unintentional antics have been the butt of all jokes lately. They have also given stimulus to probably India's post popular blog, The Fake IPL player . The author claims to be one of the members of KKR. MTV in their daily show, showed five ways to insult KKR. Now can you imagine that! Few days back the Delhi Dare devils had a match against the Kolkatta Knight Riders aka Filmy riders and even before the match began, my younger cousin was confident that it would be another devil dream for the filmy knights. Shahrukh has probably decided to come back and rightly so too. He would earn more money by dancing at weddings than boosting his bust team. The story of the Filmy riders is a perfect plot for a pot boiler hindi film. But as the hindi film hero always wins in the end, a win in the movie might just add extra salt to their woun...

This could be said as the IPL 2's first major casualty and probably the Kings XI Punjab is a jinxed team. I.P.L season 1 had the sreesanth - Harbhajan spat and now its another break up. On the other end Rajasthan Royal's co-owner Shilpa is making merry with Raj Kundra and probably their marriage is on the cards. IPL 2 has had another dose of masala apart from the Whacking batting I've seen in the past few days. The split between Ms Dimple and Ness was confirmed by an email sent to Kings XI Punjab team by preity. Woah! We just share a professional relationship now. On the other hand the two of the most expensive players of the tournaments have disappointed too. About $3.1 million have simply been overburdening for them or probably have given critics (Charu Sharma) a chance to take a dig. Charu Sharma - remember the last year's drama. When the structures get too big, the normal engineering principles don't work. The same goes to money. The bigger the money, the bigge...

Today might go down in history as a day when big big money was spent on a select few while others were trying to live on 100($14.63) yuan a week . Freddie and KP managed to fetch $1.55 million each for 3 weeks of work. Recession, salary cuts, millions of job losses,US stimulus package debate...Err Is this true ??? But the bigger set back was for the pup(Michael Clarke). He was reserved for a base price of $1 million, which Mr IPL (IPL chief commissioner-Lalit Modi) said nobody was willing to offer . So to avoid humiliation pup (future Australian captain) decided to rest, atleast for the media. Now thats what I call a hay day layoff and a high ego. Anyways unemployed youth like me are more than happy to write about such tea time gossip. The western world meanwhile was bickering about the bail out stimulus package when Michael Phelps the marijuana swimmer got kellogged. IPL was giving money and Olympic champ was to have none of it. Kelloggs said that it would not renew the contract with...