Economy of Social - Social Media Tips, Marketing and Business

In my last post, I said that only competent people can afford to be arrogant. So what if your arrogance gives the other person a feeler of your competence. Getting a bigger client for a smaller business would mean matching the level of arrogance displayed by the client. This is what I call pro-arrogance. You arrogance is directed in the same direction as your client's arrogance. This makes you birds of the same feather. And they usually end up flocking together. Prospect to a confirmed sale may just mean matching the arrogance of your prospect. 

The latest sales pitch from Gmail reads, "You’ve probably already improved the lives of your friends and family members by helping them switch to Gmail, but what about that one friend who still hasn’t made the switch? It’s time to take a stand and stage an intervention." I like the attitude of the pitch. But is it over confident? Are there people who are not satisfied with Gmail? Is Gmail  a monopoly or looking to be one in the email market? Is it sounding like Microsoft?

Customer service is the biggest reason people switch brands. A happy and satisfied customer will share his experience with 5 friends but an angry customer will go on top of the hill and shout about it to 50 of his friends. The fact of life is that we all screw up. Some products end up being defective, some days aren't like how you thought they would be. How would you react when you got late for a date, or you promised your family a good vacation but circumstances led you to not fulfill it. You would say "Sorry" and try and make up for it. An unhappy customer is the result of an unfulfilled promise made by your product. You need to simply say sorry. Most customers like normal human beings will understand. They'll understand that you are genuine in your approach. And that is what matters. Your repeat sales orders would be a testimony to this approach. The subtle smile would travel till your next repeat order. They'll remember the experience, the personal touch. It ...

Size does matter. Size of advertising expenditure, size of air time, size of budget, size of the newspaper ad, size of the celeb endorsing your product and the size of stupidity. Size does matter. But fortunately a small business does not suffer from the stupidity this big. They can do it by being small, by being smart.“ It's not the size of the dog in the fight, it's the size of the fight in the dog. ”