Economy of Social - Social Media Tips, Marketing and Business

In my last post on Toyota's crisis and Social Media I said, Social Network is a highway of Information. Information of any sort, whether right or wrong, travels very quickly; and this calls for organizations to be there soon otherwise they risk having the information take control of them rather than controlling the sentiment themselves. Nestle's tryst with Greenpeace and the role of social media needs a dedicated blog or probably a book on how the people at Nestle completely got it wrong but I'll try to brief the entire episode in this short blog entry. It all started with Green Peace uploading a video that became viral. The video described how Nestle's sourcing of palm oil, a key ingredient destroyed rain forests and endangered species such as Orang-Utan. Nestle responded by asking YouTube to take the video down. But the damage was done. The video was removed but multiple copies and versions of the video were uploaded on multiple sharing sites. Green Peace responded b...