Economy of Social - Social Media Tips, Marketing and Business

It's a lonely time for the brand. In a world where clutter is increasing by the day a lot of marketers are focusing on call to action driven marketing. With the knowledge that a consumer's attention span is decreasing more marketers are trying to bombard consumers with messages that have a clear call to action i.e. "Come try my brand (as soon as possible)". Even more visible are conversations where practitioners try to distinguish between marketing activities as branding activities and sales activities. Why? Do strong brands don't sell? Why would a strong brand not sell? If the objective of your business is sale and revenue, why invest at all in a branding activity?

If you have been fed up with the daily banter of Arnab Goswami debates, here is some support. Arun Shourie in a very funny manner (video below) explains the exact problem with The News Hour and Arnab Goswami.

Arnab Goswami debates have been famous for fire brand narration by Arnab. I've been a prisoner to these debates everyday for the last few years. They are famous and have gone a long way in making Times Now the number one news channel. They have made Arnab Goswami and subjects of his debate trend on Twitter. They've also been converted in to some hilarious parodies like the one on Pranab Mukherjee's son Arijit Mukherjee dented and painted women . But what is it in these debates that make them so catchy? Is it the content, Arnab's personality, or something else?

Would you want to build just a Mercedes, or would you want to build a Mercedes for Nelson Mandela? Especially if you have been on the darker side of racial segregation, have been stripped of your voting rights, have received segregated education, medical care, beaches, and other public services. That too in your homeland! Would you still be motivated to build a Mercedes?