Economy of Social - Social Media Tips, Marketing and Business

Facebook has been the dominant social network for quite a while and has an active user base of more than 1.3 billion. Its proliferation in the 18-35 years of age group (52%) makes it ideal for most advertisers. An interesting statistic to observe is the number of people accessing Facebook through Mobile. One of the biggest shifts in social media behavior has been its greater usage through mobile devices (in particular smartphones).  According to a report , the internet traffic on mobile accounts for one forth the total internet traffic. Even more important is its growth, which is over 1.5 times per year and according to analysts would stay the same way in the years to come. This shift is even more significant for emerging economies where in a sector such as e-commerce organizations are witnessing close to 65% sales through mobile.

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.  ~ William Bernbach. Mobile Advertising industry globally is a billion dollar industry with operators, application developers, media agencies trying to milk the cow of high penetration and reach of mobile phones. But to all the mind and money behind this medium for persuasion lies a critical flaw. The assumption that mobile phone advertisements can persuade. This assumption is not entirely a fallacy but in its current mode of implementation most mobile phone advertisements are ineffective and inefficient.