The beginning of the recall : In the August of 2009 the car with Highway Patrol Officer Mark Saylor, 45, his wife, their daughter and Saylor's brother-in-law sped to over 120 mph. They were killed as their Lexus struck a sport utility vehicle and subsequently burst into flames after launching off an embankment. Investigation determined that a wrong-size floor mat trapped the accelerator and caused the crash. Toyota recalled millions of cars to replace the faulty floor mats, which caused the accelerator to jam. On 20th Dec, Toyota agreed to pay a record fine in the US of $32.4m (£20.8m) over its handling of millions of car recalls. This after they agreed to pay $16.4m penalty in April. Toyota has also paid $10m (£6.5m) to the family of Highway Patrol Officer Mark Saylor. There is heightened awareness among people about Toyota cars. This heightened awareness means that any negative publicity can do a lot of damage. Although known for its supreme operational capabilitie...
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