Economy of Social - Social Media Tips, Marketing and Business

Is Shahrukh Khan (SRK) the greatest marketer in the film industry? The air you've taken in you lungs before the release of the movie contains particles of Ra.One. Ra.One is on news channels, game shows, TV serials, bus hoardings, newspapers, and on top of it you have all shows at major theatres simply screening Ra.One. With the power of money, a promotional budget of 50 Crores, collusion with others in the industry, Ra.One has managed to create a madness - a monopoly. I also have a feeling that even the critics have been bought to put good reviews. People don't have a choice. Is this what artists are meant to do? Is Shahrukh Khan the greatest artist we would like to remember? Or the greatest dictator of art Or the greatest monopolist of art Or simply a money making machine ? Is he the one promoting art or is he the one monopolizing art? Businesses would like to remember Ra.One as the greatest promotional campaign in the history of movies. It spend a lot of money to make mo...

Vodafone is on a roll. They have been the highest gainer in terms of the people who have decided to port out of their existing operator and switch to Vodafone. But as predicted earlier , MNP has not been a game changer. Less than 1% of the total subscribers have decided to switch their operator. But this post is not about MNP, its about the 3G campaign featuring Vodafone India's brand ambassadors "The ZooZoo community" and their hero "Zoo 3G". If the tales of zoozoo weren't enough on television you will still not miss the ZooZoo 3G avatar. If you fare high on the geek meter (a nerd like me), you'll catch him on YouTube, Journal websites, Google ads and news portals. If you toil through the streets like a bus driver or a rickshaw puller, you'll catch him on almost every second billboard. If you are a frequent flier, you'll not miss on the airport. If you happen to be at the Delhi airport around this time, you'll see a Zoozoo city out there. Ev...

The world is strange and so is twitter. Adage reports that Justin Bieber accounts for 3% traffic on twitter at any given time. Moreover 10% of Justin Bieber's reply tweets contain the phrase "I love you".

Marketing and Publicity through Social Media has gained momentum. Every company today is looking for ways to maximize reach and presence through social media. There are two things about Social Media that make it important and useless Social Media Marketing Social Media is a jet stream : It is important to come into social media since this jet stream propels you into the lives of people quickly. Hence if you want to be closest to your customer and figure out his needs (Marketing Concept) it is important to capitalize on this medium. Social Media can not be a source of sustained advantage : The clutter of businesses on social media is quite visible. The day is not far away when every business(even you local general merchant) will have a Facebook page. Everybody has it, so how does it give you the edge ? Hence it is useless from the point of view of sustained competitive advantage. What will make the difference ? Jumping quickly to Social Media is not the trick. Making your cust...

Can I pause this moment ? There are times you wish never got over. The time remaining to the deadlines froze and the playlist could play on without reaching the last track. The rainy season is having its lazy effects on me. My playslist is getting longer, empty cups of coffee are spilling from my dustbin as I battle common cold. The not so uncommon cold has a tendency to make people lazy with the sleep inducing pills and the weather has a tendency to make matters worse. So where does the business figure in this lazy haven ? The answer is "Quick Room Service" (QRS). The ingredients of QRS are simple. A widely distributed number, open lines, a pleasent speaker and a quick delivery system. Distribute pamphlets for creating awareness of the menu and phone number, have a good phone line system depending on traffic, take orders online through your own portal or even Facebook, hire a pleasing person for taking the orders and deliver the orders A...