Economy of Social - Social Media Tips, Marketing and Business

Well print advertising in developed world is dead. To put it simply People aren't really buying it.The following graph will show you just that. If you carefully look at the graph, it took about five decades to go from about $20 billion in annual ad revenue to $63.5 billion in 2000, and then only about one decade to go back to approximately $20 billion. Did they innovate? They invested in websites and apps. Print ad may be near its silent grave in the developed world but it is still going strong in developing nations with low internet penetration. This is a lesson for emerging economies where internet penetration is still low. How to avoid the cliff edge? 

The word panic has donned the headlines of papers like the dust in a house near a busy road. The dust in my house, just takes the life out of me. The word “absolute panic“in the Times of India was referred by a person who had gone there to drop his son. The word playing like déjà vu in the minds of most Indians, atleast the upper classes of the society is PANIC. Like a disease, it has spread swiftly through the air, catapulted by the media, especially television. While some people have started active campaign against some prominent journalists (Barkha Dutt), there still seems to be a slim chance of the media being under control, until another vociferous medium comes in, which is highly unlikely. But there is a need, a strong one to get some panic killers, to relieve the panicky pain, temporarily. I don’t think the crappy stuff of Headlines Today, such as over the top Bigg Boss shit that it continuously keeps airing or the internet videos that keep rolling indicating a dearth of conte...

I didn't watch any of the matches of Indian Cricket League, promoted by the Zee group as I feel it lacks the glamour quotient as present in IPL or international cricket. Its timing this year was another nail in its coffin as the cricketing greats chose to retire in this Border Gavaskar trophy and yes it was between the arch-rivals too. The reason could be many, but the result was a poor and hurted the media buyers. The ICL received a television rating (TVR) of 0.7% between 10th october and 1st november for a target group of males above the age of 15 years. It is quite low as compared to the TVR of IPL (The BCCI 20-20 tournament) received a TVR between 4-5. The media buyers and the organizers, both are puzzled because of the aberrant outcome of television viewrship, although the stadiums were jam packed.These reaction in HT Mint explain their worries. Joy Chakraborty, chief revenue officer, Zee Entertainment Enterprises Ltd, a subsidiary of Essel, says he expected an average rating...

The Australian coach Tim Nielsen backed Ricky Ponting for using his part time bowlers for pacing up the slow over rate. But the Australians atleast the media wasn't in a mood to oblige. Remember the 2005 Ashes? He clearly made an error by attempting to increase the over rate last night in Nagpur when he should have been using his best bowlers at a point in the match where the test could be won. Alan Border was dumbstruck and many former players have shaken their heads in amazement that he seemed more interested in avoiding a one match ban than winning the test. The country awaits Ponting’s response. The Australian November 10, 2008 Although there were words of praise for the debutant spinner Jason Krejza who wove magic(although costly) and almost spun the whole Indian side in the first innings of the fourth test at Nagpur. There were praises for the selectors and Ricky Ponting for bringing him at the right time, but the stones kept pelting on the rest of bowling attack. Here is an...

The shoot is going on and so is the crow. So what do you infer from this line ? Its simple. A bunch of people with money and TRP's on their mind have paid some crows, do do what they are best at. I am talking of the news channels that peep into the whole world every time and every second and the so called trusted news cannot be trusted anymore. One of my friends argued over a point that Hindi news channels are good and comprehensive. My response, What Bull shit. My voice was dwarfed by 6 more people who spoke together with me. We all said that the way they sensationalize the news makes it seem like crap. They are sellign news like masala dosa on the streets. He unabashedly said that there is not enough news so they have to create it. I agreed with him, but there is no reason to fake. You can repeat the news too. India TV keeps on playing old repeat telecasts of Great Indian Laughter challenge and other comedy shows. Is this news ?? A created one ??? This is bloody crap. And oh, th...

This was an article written in the Times of Ideas column of the Times of India on 3rd Oct 2008 by K.P.S Gill, the former DGP, Punjab. Here are some excerpts from the article. An incoherence of ideas continues to advance a false construct of 'Islamic' or 'Islamist' terrorism, while the reality is that, in both Afghanistan and India, what we are experiencing is, quite simply, ISI terrorism. This reality is, in no way, diluted by the fact that some of the perpetrators of terrorism are Indian citizens, with affiliation to extremist organisations created on Indian soil. The core question, then, is, how does India tackle the ISI and the enduring Pakistani intention of harnessing terrorism to secure its own strategic goals? It is necessary to understand the precise contours of Pakistan's intent and objectives: the ISI and its terrorist proxies in India seek to recruit increasing numbers of Indians to carry out their dictates. To this end, they have created a network for id...