Economy of Social - Social Media Tips, Marketing and Business

Social Media marketing and strategy is quite often focused on the content and story telling by brands on the channels owned by them. In reality a brand's channel and content may not even be checked or consumed by 99% of those who follow. Most of marketing efforts at times end up in shaping brand generated content, which quite often does not reach the audience or gets lost in clutter. A heavy focus on brand generated content in a social media strategy can make it in-effective. An important aspect of social media is user generated content. In the entire space of user generated content, influencers dominate content consumed by users. These are quite often active social media users who create more content and disseminate it through channels such as their blog, Facebook, Twitter, Instagram, etc. Influencers also tend to demonstrate expertise in a particular area, which leads to community built around them and the content they create and share.

Word of Mouth is capturing the mental space of many marketers especially the ones who have been open enough to embrace new media. Social Media has taken on the word like a storm thanks to some creative thinking by the Geeks in silicon valley. These nerds have given the "Non-Ners" a platform to socialize. Without wasting time on elaborating on the importance of Social Media (we all know about it), I'd like to talk about Word of Mouth that has taken the form of seeding campaigns adopted by marketers to spread awareness and increase adoption of their product. Recent research has studied the patterns in which bloggers write and its effects on the success of a seeding campaign. In one such study researchers analyzed the style of writing of bloggers and suggested effective styles that can be adopted by bloggers and marketers to make an Word of Mouth Marketing (WOMM) campaign effective. They came out with  two dimensions of a seeding campaign blog entry, one focusing on the dea...

The Blog camp-2 organized by IBNMS was an enriching experience that gave me new thoughts to ponder over. I was at the venue at about 11:00 AM , just in time before the session on ' Using new media for maximizing brand visibility: case studies ' by Meena began. Meena who is Head External Communications, HCL Technologies explained how she started the 'employee first customer second campaign' that spread through slide share presentation and other relatively free social media and gained popularity. This session, I felt did not get the 'WOW' factor, which was there in the next session by Mr Madhavan (Associate Editor, Hindustan Times). His topic of discussion was ' What blogs mean to mainstream media, and what mainstream media means to blogs ' where he mentioned some very useful points about blogging and traditional media, although I have my reservations on a few things he said. The Q and A, which followed after his comprehensive session was also interesti...

Know more about blogging @ Blog camp 2 being held in Delhi Blog camp 2 is being organized in Delhi on the 7th of march 2009. Blog camp is a forum where we discuss, share opinions, tools and other resources about blogging. The following topics will be discussed Blogging technologies & trends Micro blogging Photo-blogging Video blogging Social media To attend the event register at the official website and check out the events and sessions taking place. Venue Indian Institute of Mass Communication JNU new campus, Aruna Asif Ali Marg, New Delhi - 110067 Blog Camp 1 Blog camp 1 was held at the Microsoft office @ Eros tower in Nehru place. It was a good experience with various new technologies being discussed. Also read about the experience of Rajeshwari Sharma who was also present at Blog Camp 1. Check out the this presentation by Abhishek Baxi who talked about the various aspects of micro blogging at Blog Camp 1.