E-commerce companies have got substantial investment and consolidation in the Indian E-commerce industry has already begun. With Amazon entering India with Junglee.com, and FlipKart armed with million dollar investments, there is a huge pressure on getting figures. Can the Indian market provide sales to justify this investment. There are two factors that can give rise to a bubble - The Sunday factor and the Enemy at the gates. The Sunday Factor The first factor is the Sunday Factor. The Indian consumer, especially the one that is responsible for majority of e-commerce sales is city based and earning decent money. Cities are equipped with huge malls that give the consumer a holistic shopping experience. Majority of shoppers are under the age of 35. This represents a population that is young, with many who have recently got married (late 20s). Young guys and girls would like to spend time with friends, partners in a place that can give them a restaurant, pub, coffee-shop, brande...
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