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Showing posts with the label Coca-Cola

Facebook, Email and bigger brands

Facebook reached 1 billion unique users using its service in a day for the first time on 24th August. To put things in perspective, one in seven persons on Earth used Facebook (or only 85.7% of planet earth did not use Facebook). While 14.3% used Facebook on 24th August, it is important to note that over 65% of world's population brush their teeth from Colgate every day.

Pepsi vs. Coca-Cola on Indian Social Media

Pepsi's high voltage campaign during IPL-6 has been the subject of much debate. It has even been linked to the resignation of Manu Anand , the Chairman of Pepsi India in June, 2013. To really understand the dynamics of Pepsi and its arch rival Coca-Cola, I did a study at Drizzlin Media to understand the performance of both these brands in the first half of 2013 (Findings below).