Bajaj's announcement to stop the production of scooters by the end of this fiscal clearly indicates that the era of scooters has ended. The product category of scooters has reached the decline stage or infact is on the extreme end of decline. While the Bajaj scooter has a long chequered history, it is important to see the transition in culling a product contributing little to revenues. Infact this situation came first in front of Bajaj in the early 90s when Hero Honda had gained significant motorcycle market share. Hero Honda is no:1 in India in the product still in the growth phase. Coming to online social networking, email... this segment has reached the mature phase. Nokia's ovi service is offering nothing new. Just a package of online services bundled together offering nothing new. It also cannot replicate Apple .I expected a lot more from Nokia considering their development standards to be top class. They entered a segment in the mature phase, offered nothing new, ran...
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