Economy of Social - Social Media Tips, Marketing and Business

A lot has been written about Vijay Mallya and his airlines (Kingfisher) in the last few days on flight cancellations and the mounting debt. It has occupied news-space, public and private discussions and our mind-space. Out of many such discussions, an interesting idea came out yesterday night. Why didn't Vijay Mallya invest in the hospitality industry? It fits with his outlandish larger than life persona. Kingfisher hotels would've made more sense and fit in better with his identity. Maybe it is a hindsight bias but it is definitely worth looking into. An interesting ET article  presents a detailed insight on the congruence of the personality at the helm of a brand and a business. Although I feel the article is biased to an extreme (while talking about Vijay Mallya) and does not present a neutral argument, the opinion is still noteworthy (like this statement): " how can a beer baron assure you the safety of an airline? " But a beer baron can definitely give you goo...

The King of good times turned out be the king of 1.3 billion Indian hearts after he successfully bid for Mahatma Gandhi's iconic belongings for a whopping 1.8 million dollars. Vijay Mallya saved the day today but I don't really think donating them back to the Indian government will be of much use. It would have been much better had a private bidder payed a huge sum of money for those five personal belongings of Mahatma Gandhi since I don't have much faith in the capability of the government in preserving the items. Looking at the current state of affairs of our monuments and museums the iconic items I believe might get into the not so safe hands of the Indian government. I only hope they are preserved with much care as they were before. But Kudos to Mr Vijay Mallya.