Economy of Social - Social Media Tips, Marketing and Business

The Blog camp-2 organized by IBNMS was an enriching experience that gave me new thoughts to ponder over. I was at the venue at about 11:00 AM , just in time before the session on ' Using new media for maximizing brand visibility: case studies ' by Meena began. Meena who is Head External Communications, HCL Technologies explained how she started the 'employee first customer second campaign' that spread through slide share presentation and other relatively free social media and gained popularity. This session, I felt did not get the 'WOW' factor, which was there in the next session by Mr Madhavan (Associate Editor, Hindustan Times). His topic of discussion was ' What blogs mean to mainstream media, and what mainstream media means to blogs ' where he mentioned some very useful points about blogging and traditional media, although I have my reservations on a few things he said. The Q and A, which followed after his comprehensive session was also interesti...

Saving power might be considered by many as an after effect of recession and if it really is, it's good. Powering off your TV might take you only a few seconds but the lazy loafer in each one of us does it a minute later. And I too am a part of the 'you' mentioned. Going by Thomas Friedman's 'Hot, Flat and Crowded', the world is having fever and it's getting warmer by the day; the of which effect was felt this winter. The solution or the silver bullet to counter this may be that small extra effort, tinier than the drop in an ocean. After 100 years of spewing industrial venom we will need a 100 years of Medicare to get things back on track. So why am I discussing all this ? All thanks to this post by Bill Weihl who informed about the Climate Savers Computing Initiative (co-founded by Google). They've come out with power saving computers. Although I am skeptical about using environment as the theme of their business of selling computers, they've come ...