Economy of Social - Social Media Tips, Marketing and Business

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.  ~ William Bernbach. Mobile Advertising industry globally is a billion dollar industry with operators, application developers, media agencies trying to milk the cow of high penetration and reach of mobile phones. But to all the mind and money behind this medium for persuasion lies a critical flaw. The assumption that mobile phone advertisements can persuade. This assumption is not entirely a fallacy but in its current mode of implementation most mobile phone advertisements are ineffective and inefficient.

As I keep writing about 2010 is Social Media , in this post I'd like to mention another important medium for businesses: The Mobile. As Indians keep breaking mobile subscription records with the total number of subscribers added in March'10 close to 20 million and a total subscriber count close of 600 million, there are still many (mostly archaic)  who refuse to take this into account. One such organization is Hindustan Times, owned by HT Media Ltd. To put it simply, they don't have a mobile site. Is it a blunder, sheer arrogance to refuse the fact that people read news on mobile or a tryst of their ex-editor with the 2G scam, it is hard to decode. Its even more pitiful since they are in the publishing business with a readership base of close to 35 lakh (India's second most widely read English newspaper), and have others (TOI) who are present on mobile. There are companies who generally go first, there are those who learn and closely follow and then there is Hindust...

Finally, Google pops out its very own nexus one with Android 2.1. Well the name Nexus in itself should send warning signals to you as Nexus, locked version is supposedly coming up with a price tag of $180. (A T-mobile 2 year contract). You'll understand why they call it Nexus when you'd read the terms of contract on PC World . A non-nexus unlocked version will sell for a premium of $350 over the subsidized version. I expected more from Google. he iPhone funda of lock-unlock and premiums does not go well. Its a wait and watch right now. Google is set to have a media briefing on 5th Jan . The early buzz can be simply rumors also. When it comes to Google, you might end up being a part of 1st April Doodle (Only January this time).

Mobile number could become your identification if alcatel-lucent's plans materialize. Many people had this problem of their parents keeping strange names that were later made fun of during school and college years. Many even resorted to changing their names to avoid the embarrassment caused. During my schooling in kerala, I had a classmate who changed her name from Radha to Radhika, since Radha was made fun off by her classmates. Imagine what her parents, who were both doctors might have thought of the whole episode. But here comes an ingenious solutions to all the problems faced by those battling strange names woes. Alcatel-Lucent is working with the government of India to make the mobile number a personal identification number. So if it happens, you might call your friend as " Hi 98..., I am 987... " One positive effect of this will be that the mugging up power of people and comfortability with numbers will increase resulting in more people getting into number crunchin...

When it comes to the dream gadgets list, iphone and ipod rate very high in my must haves but bad luck, low budget and recession have been the three hurdles for me in getting me my dream gadgets. But on the other side of the world sitting high and mighty are another set of kids who have one of the richest people in the world as their father in the world but still no i-gadgets. Melinda Gates said in one of her interviews that although very few gadgets have been banned for their children, ipod and iphone are two things she does not get for her kids and she too does not have one. They've been practically banned from the Gates mansion as being rival products. Looking at the consequences of the having an ipod or iphone, they could easily distract you from the work. It's like having a pretty girl friend; your mind might loose focus from other issues and you might loose sleep too. The number of mobile thefts are also increasing at an alarming rate with about 35 occurring in Delhi alo...

Samsung has launched a new sleek and stylish phone, SGH M150 Features Dual band GSM 900/1800 1.77-inch 65k colour display [ screen is just OK by todays standards, 65 K is long gone ] Bluetooth USB FM recording 20 MB internal memory dimensions : 106.5 x 45 x 13 mm Advanced messaging MMS email Pricing: yet to be announced estimate : Rs 5000/- range The phone will be available in Germany in august and then later in Africa,Asia and Europe.