Skip to main content

My name is 9801234...

Mobile number could become your identification if alcatel-lucent's plans materialize.

Many people had this problem of their parents keeping strange names that were later made fun of during school and college years. Many even resorted to changing their names to avoid the embarrassment caused. During my schooling in kerala, I had a classmate who changed her name from Radha to Radhika, since Radha was made fun off by her classmates. Imagine what her parents, who were both doctors might have thought of the whole episode.

But here comes an ingenious solutions to all the problems faced by those battling strange names woes. Alcatel-Lucent is working with the government of India to make the mobile number a personal identification number. So if it happens, you might call your friend as "Hi 98..., I am 987..."
One positive effect of this will be that the mugging up power of people and comfortability with numbers will increase resulting in more people getting into number crunching jobs. But there are perils too. Imagine a person bad in remembering numbers will have trouble remembering who his dad is and he'll say, "wait a minute, let me check out my contact list to find out my Dad".

What an !dea sirjee !!!


Coming back to the reality and practicality of this concept I think it is innovative and could solve many problems such as the long identity verification process. On the flip side if your mobile gets stolen, your virtual identity is in the hands of somebody else.

Check out this absolutely wonderful ad by idea cellular showing the role of mobile number identity in curbing riots.


Image source : Techgadgets.in

Popular posts from this blog

7 easy Instagram Marketing tips for beginners

Instagram started as a iOS only application and quickly became a huge social networking website with a presence on Android and the web. An active and rapidly growing user base has made marketing on Instagram important for brands, small businesses and startups. Instagram has more than 75 million daily active users, with a total user base of over 400 million. Instagram users in 2015 were sharing over 70 million photos per day.  Given its growing importance we'll explore some easy tips that can help you with Instagram marketing.

Your Customer - Another line in a database

Email marketing can be the trickiest thing in the online marketing jigsaw. Most promotional emails end up as being marked as read or spam. No one cares! Well because most of the time, the ones sending it through a database also don't care.

Marketer's Job: Showing the money

A marketer's biggest dilemma is a client who misunderstands his service. " A writer who is in a hurry to be understood today or tomorrow runs the danger of being misunderstood the day after tomorrow ." ~ Johann G. Hamann Most of the times marketers face the challenge of being misunderstood. During the days when I was part of a startup, I felt that even if I'd break my head, the client will not really understand what my firm was offering and the benefits it gave.