Economy of Social - Social Media Tips, Marketing and Business

After one year of the Mumbai 26/11 attacks there is some introspection needed in our outlook. Exploiting the hysteria or rather "Grabbing the opportunity" to earn more money might make good business sense but does it make good moral sense ? Infact this issue was troubling me for quite a while. I was part of a team for "Warketing"; a marketing competition by a reputed Indian B-School. A hypothetical war like scenario was created where we had to increase market share for our product by using the war time hysteria created in people. For Warketing, we chose a cola drink as our product and our marketing strategy was to sell "Hope" and "Inspiration to unite people" during crisis. In return more sales, greater market share. The concept seemed good to me while I was designing the marketing strategy for the cola drink. At that point of time it did once come to my mind the moral responsibility associated in exploiting wartime hysteria, but I went ahead wi...

Damn! Only 48% was the voter turn out in Mumbai despite hell falling over it in November 2008. Do we have the right to blame, think again. I am highly dissapointed at this shameless show of hypocrisy by the financial capital of India. I look back at the face of new India, which I saw in the wake of the Mumbai Terror attacks and although the unfortunate incident took place, I saw a united India full of conviction. What right do we have to blame those who misuse power, exploit us, eat our hard earned money or incite violence. I was shocked to see a superstar who took part in lead India campaign urging people to vote and herself did not vote. I recently saw " Mumbai Meri jaan " based on the lives of the men after the Mumbai serial bombings that took place on 11th july 2006. Watching the movie, I felt the pain of those who went through the agony of being the innocent victims. The efforts of the independents is waste if we don't show our support towards their bold initiative....

"Be the change you want to see", "Take the initiative", are phrases we often hear but when it comes to toiling in the heat few of us rarely go ahead. The elections of 2004 saw Shiv Khera in Delhi stand as an independent but lost. This time there are a few more standing to make a point and bring a change in the criminalized and corrupted democracy. 543 seats see candidates from filmi to a criminal background, but when it comes to educated and experienced candidates we hang our heads in shame. Meera Sanyal is an independent candidate standing from South Mumbai. She has the experience, the will to stand against the strong forces of stereotyped politicians and can give us a new platform to take our democracy forward. Her 25 years in Banking gives her the experience and leadership skills that can come forward with a vision to change age old bureaucracy. Captain Gopinath is also taking the plunge this year. Although on a popularity level, since being the first generatio...

It couldn't get much worse and much more foolish than this. 5 players of Srilankan team were injured when militants opened fire at their team bus. All five had a narrow escape and Tilan Samaraweera was the only one to suffer bullet injuries and rest suffered from shrapnel wounds. This is country, which says that 26/11 terror attacks did not take place on its own soil and has a rather casual navy chief who does not even know the implications of his own words. Much has been talked about the heinous crimes being committed under the masquerade of Islam by Pakistan's own child - Taliban. So what is the solution ? The current verbal exchange between India and Pakistan undoubtedly makes Pakistan believe that we are soft on terror. But intimidating with the army on border is not a solution. The stand-off after the parliament attacks is an indicator of that. It yielded nothing. Talks of surgical strikes by Indian air force were rife after the Mumbai terror attacks, but it did not materi...

Another flip - this comes from the chief of Pakistan's navy Noman Bashir. Is Kasav human or not ? That could probably be another question the Pakistani establishment can ask to delay or ... Maybe all the reports, pictures and videos have been photoshopped and edited so that we have a reason to pressurize Pakistan. This could well be the plot of thrilling novel selling on the railway platform of old Delhi. or... Maybe Kasav just came out from the Rakesh Roshan's Koi Mil Gaya. This could definately be true. I'll certainly get a job in a masala journal. Mr Bashir said that although there is no definitive proof that sea route was used, but even if they indeed came by sea to Mumbai then it is nothing but a failure of the Indian Navy and the Coast Guard. Almost three months have passed and we've reached no where. Is this diplomatic pressure or just a staged drama ? Maybe we need some jadoo intervention.