Economy of Social - Social Media Tips, Marketing and Business

Jonathan has made a point on Old Spice Social Media campaign . he says, The Old Spice campaign is the latest variation on this very old idea, with some important caveats. It isn't classified as commercial, but rather social, so there's no message at the end like "Shoot the brute some Old Spice." It riffs on its own prior creative content, so it's not really about the brand as much as about the brand's branding and giving entertainment to in-the-know viewers. So I'm sorry, what's the point again? I understand why the campaign is perfectly suited to social-technology platforms, but TV or print ads were matched to the requirements of those media, too, without giving up their purpose. The argument that social campaigns have no point other than being social is more an excuse than a strategy, since consuming and commenting on content is nothing new (only the clickable tools are). You can add up all the time consumers spend chuckling at the videos and st...

Now big companies are putting all muscle behind social media and P&G is leading the race.P&G used to promote soaps and detergents to day time television viewers using Soap Operas, the day time television that had kept users engaged for over 70 years. Moreover, P&G also produced soap operas. Arguably Procter and Gamble is the world's most sophisticated brand marketing company with net annual sales in its 2010 fiscal year close to $80 billion. But why is this behemoth turning towards Social Media ? Matt Prichard, the Marketing Chief at P&G says Digital media has “become very integrated with how we operate, it’s become part of the way we do marketing,”  “It’s kind of the oldest form of marketing — word of mouth — with the newest form of technology.” But P&G did have its doubts about Social Media. Barry says that it took a while for P&G to admit and embrace social media. But, once they were on board with Facebook, they realized its huge potential. They also ...