Economy of Social - Social Media Tips, Marketing and Business

And now TATA group comes up with a Rs 1000 water purifier. The journey from Rs. 1L (TATA Nano) to Rs. 1K (Swach) hasn't been a journey of low cost, but a journey of innovation. When we talk in a group, our voice is heard if we talk something new aka innovate. Take for instance the case of Amitabh Bachhan; he has to be innovative not because he is in a creative field, but because being ahead requires you to innovate. Amitabh's core competency was that of an angry young man. He has moved on and that is the reason he is still surving and going strong. As time passes by competition increases in each segment or competency and hence to stay ahead, there is a strong need to innovate. The greater effort we use in innovating, the faster we grow and get the beginners advantage. Had Sachin Tendulkar not reinvented himself according to the changing needs of one day cricket, I doubt he would have survived for too long. M S Dhoni too has also innovated his batting to suit h...

Small Car, Big Idea: Tata Motors have announced that within two years Nano will travel to U.S. By 2011 it is all set to reach European market. The price of the car would be approximately $2,300, according to a reuters report . The Tata Nano got an overwhelming response despite all the criticism on environment, traffic and load on natural resources. Now let us imagine that all of us who own big cars send our car to an exchange chamber, pay its one time rent($2,300), and get a nano. Now I'm saying an exchange chamber because all of us can drive one car at a time. The big car that we are driving today will shine in our parking lot and Nano will power us through. The beauty of Nanomics is that we are paying less for the fuel, maintenance and also saving our time. Nanomics has some drawbacks too. The exchange chamber does not melt the existing resources, such as the body of your car. The pressure on natural resources will be there and considerable fuel will be spent on making the car. P...

web 2.0 to 3.0 might have just taken place with many companies using the free and effective medium of web to promote their product globally. Banner ads, TV ads and couple of other sources including radio might give an edge but a stiffer competition to these rather costly sources comes from the free media of web. The recent Tata Nano web site is such an example where the team of Tata Nano will connect through the interactive 2 way media of social networking. According to wikipedia of web 2.0 Web 2.0 concepts have led to the development and evolution of web-based communities, hosted services, and applications; such as social-networking sites, video-sharing sites, wikis, blogs, and folksonomies. I'd say the third generation of web has just arrived where corporates are spreading their brand through practically free media of web 2.0. Tata Nano updates through orkut, facebook or email is an indicator of how an iconic product already popular because of its uniqueness can turn into a revol...