What is the biggest thing in the world today? If you ask me it is the alphabet 'i'. In lower case it has made an entire generation spend crazy amounts of money, spend an equally crazy amount of time buying and using iPod, iPhone and the latest in series, iPad. The alphabet i also starts begins the word idle - a period of inactivity compensated by an i-Gizmo app. Earlier you would've been idle. But now you are a touch away from powering your i-Gizomo. I would say that if there was a noble prize in marketing its sure winner would've been Steve Jobs. Marketing is responsible (directly or indirectly) for the word adoption. Adoption of good or bad, beautiful or ugly, irresponsible or responsible, interesting or boring, or simply mundane things in life. Among all the good and bad things that have been adopted by this world there was an idea and effective marketing (whether deliberate or purely accidental). Among the lucky ones that were adopted, the worst in the second half ...
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