Economy of Social - Social Media Tips, Marketing and Business

David Ogilvy has famously said, " The consumer is not a moron, she is your wife ". Like all wives, the consumer has never been happy and has been on a look out for something more ;-) This has been a puzzling aspect for marketers and researchers in the last few decades. Marketers like diligent husbands have been trying to solve this puzzle and just when it seems like they've cracked it, it becomes more complicated. How to make your consumer happy? I heard a talk by Harish Bijoor earlier this year where he talked about how marketers tried to cross existing paradigms in their endeavor to make the consumer happy. Marketers earlier came with idea of Customer Satisfaction . And when the customer was no longer happy with customer satisfaction, marketers invented Customer Delight. When consumers started getting happy with customer delight, they wanted something more. Now marketers are planning on Customer Ecstasy .  In future the day is not far when Ecs...

Marketers and advertisers who've respected and admired David Ogilvy and tried to get into social media marketing especially through Facebook pages should know one thing upfront - Till now their success in getting a million plus fans on their Facebook pages has not worked out as planned. It has been like a failed series of dates. To begin the explanation I'd like to pull a quote from the famous book, " Confessions of an Advertising Man " " The consumer is not a moron. She is your wife. Don't insult her intelligence" We have a habit of following numbers to give us an indicator of our performance. The number of likes on Facebook gave marketers the perfect fodder. They acted like unintelligible creatures that simply grazed on the green pastures of social media to get those "likes". I might sound critical or even cynical of these creatures (including being a part of the tribe) but I have my reasons. Let's understand the dynamics of Facebo...