Economy of Social - Social Media Tips, Marketing and Business

"Zero to One: Notes on Startups, or How to Build the Future" by Peter Thiel has been one of the better books that I've read recently. It not just gives a perspective about startups and businesses, but there are some interesting things about life in general. Following are a few excerpts from the book. “The smartphones that distract us from our surroundings also distract us from the fact that our surroundings are strangely old:” “Creating value is not enough—you also need to capture some of the value you create.”

An amazing interview published in the strategist section of Business Standard revealed two basic problems hindering innovation and the start-up eco system in India. Nirmalya Kumar and Phanish puram (Aditya Birla India Centre) highlight very important points. If we want to become a true innovation hub, we need to have more science and engineering graduates and PhDs. We need to increase education from the primary sector all the way till the PhDs. All this is needed if you want to develop products that can be seen by the rest of the world.  Right now VCs are funding models that work, which they know will work and they need money to scale up. They are not funding ideas that may never work and that is our issue. It is more like a guaranteed loan to someone. It gives you good return but that is not the purpose of VC. That will come with more competition. There is change in the last couple of years and it will happen. Two solve these problems we need a radical change in mindset. ...