As PM Manmohan Singh flags off nation wide roll out of Mobile Number Portability in India, there are two set of hypotheses that emerge. 1) The rich get richer and poor get poorer 2) Equal division (of subscribers) It has been speculated by many that those operators who came in early like Airtel and acquired the top end of the pyramid will loose out due to MNP, since the barrier of change in number no longer exists and those operating at the lower end of the pyramid like TATA and Reliance will benefit due to cheaper call rates. It seems quite logical, but there are another set of analysts that say strong players will get stronger. This is based on test results. Assuming that there will be a high degree of churn, who will benefit ? In my opinion, the operator's brand equity is no longer an issue. Telecom services have reached a commodity stage in India. So for differentiating their services operators should ideally increase their marketing spend. But I don't think so. Operator...
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