Economy of Social - Social Media Tips, Marketing and Business

Failure is a part of life. To put it simply "Shit happens". Vodafail is an outcome of this failure by a mobile network operator. Vodafail became a hit after its music clip , featuring comedian Sheona Urquhart, was launched just months after a disgruntled Vodafone customer Adam Brimo created Vodafail.com. Vodafail is a complaints website and Twitter feed that enabled tens of thousands of users to vent out their frustrations about Vodafone's poor service. The enterprising nature of this customer activism is the result of two factors. A high failure rate and a high dependence on the service. The dependence on Mobile networks for internet and calling makes them pseudo-arteries of modern world. Any disruption virtually halts the activities of any user. For businesses, this means revenue loss. Failure is a part of any system, although we try to reduce errors by Six Sigma practices and achieve other operational efficiencies. But when such practices are not followed, the fa...

Vodafone is on a roll. They have been the highest gainer in terms of the people who have decided to port out of their existing operator and switch to Vodafone. But as predicted earlier , MNP has not been a game changer. Less than 1% of the total subscribers have decided to switch their operator. But this post is not about MNP, its about the 3G campaign featuring Vodafone India's brand ambassadors "The ZooZoo community" and their hero "Zoo 3G". If the tales of zoozoo weren't enough on television you will still not miss the ZooZoo 3G avatar. If you fare high on the geek meter (a nerd like me), you'll catch him on YouTube, Journal websites, Google ads and news portals. If you toil through the streets like a bus driver or a rickshaw puller, you'll catch him on almost every second billboard. If you are a frequent flier, you'll not miss on the airport. If you happen to be at the Delhi airport around this time, you'll see a Zoozoo city out there. Ev...