Anna Hazare wins over IPL on Social Media

Although there has been a lot of contemplation that Anna Hazare's popularity (India's first social media revolution) will reduce once IPL begins, the results have been quite mixed. Looking at the world wide search trends, Anna Hazare's presence has been approximately 40% more than the search volume of IPL 4 till now. But as expected IPL's popularity increased and Anna Hazare's search popularity reduced since IPL began. The adage that "public memory is too short" has been proven again. The masses have given their vote to IPL 4 but interestingly the news reference volume of Anna Hazare has been much more as compared to IPL 4, which is encouraging. It is quite against the general opinion that journalists have sold the news out to corporates or politicians (especially more after the Nira Radia, Barkha Dutt and Vir Sanghvi scandal). To go deeper into "why" the news reference volume of Anna Hazare hsa been high and are they showing him in a positive or a negative light, we need to analyze the sentiment (which will take some time).

Your Customer - Another line in a database

Email marketing can be the trickiest thing in the online marketing jigsaw. Most promotional emails end up as being marked as read or spam. No one cares! Well because most of the time, the ones sending it through a database also don't care.

Marketer's Job: Showing the money

A marketer's biggest dilemma is a client who misunderstands his service. " A writer who is in a hurry to be understood today or tomorrow runs the danger of being misunderstood the day after tomorrow ." ~ Johann G. Hamann Most of the times marketers face the challenge of being misunderstood. During the days when I was part of a startup, I felt that even if I'd break my head, the client will not really understand what my firm was offering and the benefits it gave.

Giving the finger to a scripted life!

It's crazy to take jobs just because they look good on your resume. That's like saving sex for your old age. ~ Warren Buffet. You have plans for your life, career etc. You've built an entire script but what is this based on? Scott at Ted talks about how almost 80% of the people around the world don't like the job they do. In his career, he found one day that most of the job he did was automated by his competitors. Building the resume was clearly not way forward. It was during that time he he heard the quote by warren buffet, " It's crazy to take jobs just because they look good on your resume. That's like saving sex for your old age ". This was when he left his job. While there are know universities, which talk about finding your passion, Scott talks about a lens that can help in finding the job we love.

Economy of Social - Social Media Tips, Marketing and Business

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