This is one of my pet dialogues when I am honest and the other person I know wouldn't believe me. Eyes are an index of the heart. A popular quote by Sigmund Freud says,
'He that has eyes to see and ears to hear may convince himself that no mortal can keep a secret. If his lips are silent, he chatters with his fingertips; betrayal oozes out of him at every pore.'I said this once to my girlfriend who thought I was going around with another female when I was actually not (and that's true. Although right now I'm single ;-). My eyes clearly conveyed the message and I knew that. My friend guilty of going around with two females at once tried this and failed. He ended up calling her a "mentally senile pretentious b^$@h". I felt she was the perfect female for him to stay on for life and he too repented later.
Now you may say that this boastful author (me) wants to make a hero of himself on his little blog.
I humbly accept. :-|
The case is about honest eyes and the question is that 'Is your business honest at heart or are you cheating your customer ?'
It won't be long before you end up being caught through your eyes like my poor friend. The results could be worse in B2B kind of businesses. If you are true, market that through your eyes i.e.your sales/business representatives otherwise your scared customer will retaliate (Which you obviously don't want).