Skip to main content

Twitter's TV ad campaign

By
Twitter has launched its TV ad campaign promoting moments, which was launched earlier this month. Since Jack Dorsey has been handed over the reins at Twitter, a lot new has happened. Twitter finally seems to have a sound product roadmap. One of the biggest challenges being faced by Twitter right now is its sluggish user growth as compared to Facebook (apart from the lack of a steady revenue stream). This campaign should hopefully help set things up and speed up the growth of Twitter.

 Twitter will be starting a large-scale marketing campaign aimed at acquiring new users and getting back the ones who used and abandoned the service years ago. It's TV ads have been created by TBWA\Chiat\Day (also responsible for the famous 1984 Macintosh ad). The ad is good, fast paced and aptly represents Twitter moments. To the ones who are new, this should definitely create enough curiosity. It beautiful captures conversations that happen during live events and the use of second screen by consumers. This also comes from the insight on the heavy use of Twitter by consumers to share opinions and updates during live events.

The use of TV ads by Google to promote Chrome helped Chrome reach number #1 in the browser space from the third spot. This campaign should hopefully revive the user growth of Twitter. But it'll still have to backed by a steady revenue stream to keep this growth model sustainable.

 

P.S. Twitter did a one off ad in 2012. For all practical purposes, this can be considered as Twitter's first biggest ad campaign.
Labels:

Popular posts from this blog

Your Customer - Another line in a database

By
Email marketing can be the trickiest thing in the online marketing jigsaw. Most promotional emails end up as being marked as read or spam. No one cares! Well because most of the time, the ones sending it through a database also don't care.
Read More...

Marketer's Job: Showing the money

By
A marketer's biggest dilemma is a client who misunderstands his service. " A writer who is in a hurry to be understood today or tomorrow runs the danger of being misunderstood the day after tomorrow ." ~ Johann G. Hamann Most of the times marketers face the challenge of being misunderstood. During the days when I was part of a startup, I felt that even if I'd break my head, the client will not really understand what my firm was offering and the benefits it gave.
Read More...

Giving the finger to a scripted life!

By
It's crazy to take jobs just because they look good on your resume. That's like saving sex for your old age. ~ Warren Buffet. You have plans for your life, career etc. You've built an entire script but what is this based on? Scott at Ted talks about how almost 80% of the people around the world don't like the job they do. In his career, he found one day that most of the job he did was automated by his competitors. Building the resume was clearly not way forward. It was during that time he he heard the quote by warren buffet, " It's crazy to take jobs just because they look good on your resume. That's like saving sex for your old age ". This was when he left his job. While there are know universities, which talk about finding your passion, Scott talks about a lens that can help in finding the job we love.
Read More...