Delhi Food Walks - Offline socializing through Online Connections

I recently was part of an offline meet called D-ART initiated by my organization that intended to bring together artists on one platform. This chat made me come across the "Delhi Food Walks", an initiative to give an experience of Delhi Street Food by bringing them together for a walk.

It started purely out of interest for street food and has now become a major avenue for Indian and foreign tourists to experience Delhi Street Food. The walks are informed through an online event created on the Facebook page and an invite to register.

Interestingly an activity like "Delhi Food Walks" points to a greater digital trend. Internet, which was seen as a medium to connect without borders and physical proximity has become an enabler for people to meet offline. It has transcended from becoming a mere tool to engage in discussions for various interest groups to experiencing the activity together in an offline environment.

"Like" does not change the way we live. An interaction does! I see more people investing their time in taking online discussions around their interest to an offline space. It points to a broad social trend where people want to invest more time in things they like to do. Internet in this regard has become a space to show people the possibilities that can be pursued by anyone. A few enterprising ones have made a sustainable business out of it.

Your Customer - Another line in a database

Email marketing can be the trickiest thing in the online marketing jigsaw. Most promotional emails end up as being marked as read or spam. No one cares! Well because most of the time, the ones sending it through a database also don't care.

Marketer's Job: Showing the money

A marketer's biggest dilemma is a client who misunderstands his service. " A writer who is in a hurry to be understood today or tomorrow runs the danger of being misunderstood the day after tomorrow ." ~ Johann G. Hamann Most of the times marketers face the challenge of being misunderstood. During the days when I was part of a startup, I felt that even if I'd break my head, the client will not really understand what my firm was offering and the benefits it gave.

Giving the finger to a scripted life!

It's crazy to take jobs just because they look good on your resume. That's like saving sex for your old age. ~ Warren Buffet. You have plans for your life, career etc. You've built an entire script but what is this based on? Scott at Ted talks about how almost 80% of the people around the world don't like the job they do. In his career, he found one day that most of the job he did was automated by his competitors. Building the resume was clearly not way forward. It was during that time he he heard the quote by warren buffet, " It's crazy to take jobs just because they look good on your resume. That's like saving sex for your old age ". This was when he left his job. While there are know universities, which talk about finding your passion, Scott talks about a lens that can help in finding the job we love.

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