Skip to main content

Marketer's destruction of environment

Our world is filled with advertisements and promotions. I am part of the community that does this sort of work. Apart from destroying the natural surroundings through ugly billboards, neon lights, glossy posters and other works of the money making mind, marketers are involved in another sinister act – Propagating Consumerism. By the time a child grows up, she has already seen thousands of hours of TV, scrolled through countless newspapers and magazines, and travelled through miles of roads with banners. All of these orchestrate the origin of materialistic aspirations. These aspirations are thieves of our lives. They make us work in order to fulfill them. We in-turn weaken social ties and spend time working to fulfill these desires. Through our chase of material goods we create a demand for energy mostly fuelled by fossil fuels. You drive a big car, which consumes more fuel, you have more air-conditioners at home, which mean more electricity consumption, and you stop re-using due to surplus, which means you put a more demand on production. In reality a big car or a bigger house won’t make you happy. Marketers make you think it will and the countless bombardment of promotions that carry this message often primes you to accept it as your source of happiness. Coming to the eco-system it creates an increasing demand on nature. Economies and population have grown. The last four decades have been pushed by increasing marketing and branding efforts. This is moving us closer to extinction. But, like other things we can stop it!

There is a solution to stabilizing the increasingly unstable environment. My city was hotter this year with lesser rainfall than what was there last year. I am beginning to feel that heat of an emerging economy - Monetary growth and environmental degradation. The solution I propose is to abstain from consumerism. These things seem like old boring jargon repeated by environmentalists. But you can do it in your own small way like refusing that polythene packet. You know the solution. Just do it! Your way, not the Nike way ;-)

Popular posts from this blog

7 easy Instagram Marketing tips for beginners

Instagram started as a iOS only application and quickly became a huge social networking website with a presence on Android and the web. An active and rapidly growing user base has made marketing on Instagram important for brands, small businesses and startups. Instagram has more than 75 million daily active users, with a total user base of over 400 million. Instagram users in 2015 were sharing over 70 million photos per day.  Given its growing importance we'll explore some easy tips that can help you with Instagram marketing.

Your Customer - Another line in a database

Email marketing can be the trickiest thing in the online marketing jigsaw. Most promotional emails end up as being marked as read or spam. No one cares! Well because most of the time, the ones sending it through a database also don't care.

Marketer's Job: Showing the money

A marketer's biggest dilemma is a client who misunderstands his service. " A writer who is in a hurry to be understood today or tomorrow runs the danger of being misunderstood the day after tomorrow ." ~ Johann G. Hamann Most of the times marketers face the challenge of being misunderstood. During the days when I was part of a startup, I felt that even if I'd break my head, the client will not really understand what my firm was offering and the benefits it gave.