Benetton kiss and UNHATE

Benetton has captured (rather created) a series of intimate moments for e.g. the US President Barack Obama and Hugo Chavez of Venezuela. They want the leaders and citizens of the world to combat the 'culture of hatred'. According to them these images are symbols of reconciliation - with a touch of ironic hope and constructive provocation - to stimulate reflection on how politics, faith and ideas, even when they are divergent and mutually opposed, must still lead to dialogue and mediation."
It is a very bold attempt. Admittedly they are playing with fire and have taken on the entire world leadership in one campaign. I certainly love the idea but I don't really understand any tangible cause behind it. The idea is certainly novel but I have my reservations about its acceptance by citizens of the world. I can also see this as an attempt to get attention in the guise of a novel idea.
Will people react to it positively ? Is the world open enough to understand ? Are they playing with too sensitive a subject (religion for instance) ? Is the risk worth taking ? Is it constructive provocation ?
I don't think so!

Your Customer - Another line in a database

Email marketing can be the trickiest thing in the online marketing jigsaw. Most promotional emails end up as being marked as read or spam. No one cares! Well because most of the time, the ones sending it through a database also don't care.

Marketer's Job: Showing the money

A marketer's biggest dilemma is a client who misunderstands his service. " A writer who is in a hurry to be understood today or tomorrow runs the danger of being misunderstood the day after tomorrow ." ~ Johann G. Hamann Most of the times marketers face the challenge of being misunderstood. During the days when I was part of a startup, I felt that even if I'd break my head, the client will not really understand what my firm was offering and the benefits it gave.

Giving the finger to a scripted life!

It's crazy to take jobs just because they look good on your resume. That's like saving sex for your old age. ~ Warren Buffet. You have plans for your life, career etc. You've built an entire script but what is this based on? Scott at Ted talks about how almost 80% of the people around the world don't like the job they do. In his career, he found one day that most of the job he did was automated by his competitors. Building the resume was clearly not way forward. It was during that time he he heard the quote by warren buffet, " It's crazy to take jobs just because they look good on your resume. That's like saving sex for your old age ". This was when he left his job. While there are know universities, which talk about finding your passion, Scott talks about a lens that can help in finding the job we love.

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