Facebook Pages have got a lot of attention and brands have focused on increasing their fan base. The result has been a million+ fans on some of these pages. But is it the end ?
Clients on the other end of Social Media Campaigns are not saying, "Make us attractive looking Facebook Pages". They want a media that can connect and engage their user base. Facebook page is not about fan count. It is essentially an engaging information dissemination media. Have a million plus fan count does not guarantee success on these pages. Its success depends on is how creatively it is used to "engage" and "supply information" to your customers.