Overestimation of a friend's ability

Asking your friend for choosing a dress for you can actually be a disaster. Research has shown that we normally overestimate our friend's knowledge about us. So they are not the best agents when it comes to making choices for us. And the reason for this over estimation is over confidence. This overconfidence is the over confidence about the knowledge about us. Our friends normally have an automated part in their memory that knows all about us and the mind does not bother to reason that automated part, because it is expensive to use the memory. Ultimately the big question is "Does our friend even bother about us ?" Well research has not ventured into that domain, but it can be argued that the "Know it all attitude about a friend" may cause insensitivity.

The impact of this research is more for consumers than marketers. The bottom line: "Never trust a friend in making choices. They are bad agents."

Your Customer - Another line in a database

Email marketing can be the trickiest thing in the online marketing jigsaw. Most promotional emails end up as being marked as read or spam. No one cares! Well because most of the time, the ones sending it through a database also don't care.

Marketer's Job: Showing the money

A marketer's biggest dilemma is a client who misunderstands his service. " A writer who is in a hurry to be understood today or tomorrow runs the danger of being misunderstood the day after tomorrow ." ~ Johann G. Hamann Most of the times marketers face the challenge of being misunderstood. During the days when I was part of a startup, I felt that even if I'd break my head, the client will not really understand what my firm was offering and the benefits it gave.

Giving the finger to a scripted life!

It's crazy to take jobs just because they look good on your resume. That's like saving sex for your old age. ~ Warren Buffet. You have plans for your life, career etc. You've built an entire script but what is this based on? Scott at Ted talks about how almost 80% of the people around the world don't like the job they do. In his career, he found one day that most of the job he did was automated by his competitors. Building the resume was clearly not way forward. It was during that time he he heard the quote by warren buffet, " It's crazy to take jobs just because they look good on your resume. That's like saving sex for your old age ". This was when he left his job. While there are know universities, which talk about finding your passion, Scott talks about a lens that can help in finding the job we love.

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