TVS Keyboard - First Mover Advantage

We adopted a new symbol for the Indian rupees on 15 July 2010. A month later as we celebrate our independence day, TVS has come out with the first keyboard to incorporate the Rupee symbol. TVS Electronics claims to be the first company to have incorporated the recently designed rupee symbol into their Gold Bharat keyboard.This may be a simple product tinker, but it has given TVS the first mover advantage, a place in history books and an identity as a company that first introduced the Rupee symbol on the keyboard.
That gives them a perfect score!
Rupee symbol is something that every Indian would associate himself/herself with. It is something that every person in the typing business would need, esp news and publishing agencies. TVS would have sufficiently dented the market share of its competitors by the time they incorporate the same feature.
Now that is what I call beginners benefit.

Your Customer - Another line in a database

Email marketing can be the trickiest thing in the online marketing jigsaw. Most promotional emails end up as being marked as read or spam. No one cares! Well because most of the time, the ones sending it through a database also don't care.

Marketer's Job: Showing the money

A marketer's biggest dilemma is a client who misunderstands his service. " A writer who is in a hurry to be understood today or tomorrow runs the danger of being misunderstood the day after tomorrow ." ~ Johann G. Hamann Most of the times marketers face the challenge of being misunderstood. During the days when I was part of a startup, I felt that even if I'd break my head, the client will not really understand what my firm was offering and the benefits it gave.

Giving the finger to a scripted life!

It's crazy to take jobs just because they look good on your resume. That's like saving sex for your old age. ~ Warren Buffet. You have plans for your life, career etc. You've built an entire script but what is this based on? Scott at Ted talks about how almost 80% of the people around the world don't like the job they do. In his career, he found one day that most of the job he did was automated by his competitors. Building the resume was clearly not way forward. It was during that time he he heard the quote by warren buffet, " It's crazy to take jobs just because they look good on your resume. That's like saving sex for your old age ". This was when he left his job. While there are know universities, which talk about finding your passion, Scott talks about a lens that can help in finding the job we love.

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