The difference: BP oil spill and Bhopal Gas tragedy

Bhopal Gas Tragedy- Aftermath.

India is developing, GDP is growing rapidly, we have a great PM (on paper atleast), a Gandhi parivar (Huh!), companies targeting bottom of the pyramid, rising incomes and what not.

But we also have a pitiful Bhopal Gas Tragedy verdict. Warren Anderson lives a luxurious life in the Hamptons while the victims hopelessly search for a day where sun will shine on justice through the clouds of money that mercilessly blind the souls of the patrons of justice.

The 7 former employees of the Union Carbide subsidiary, convicted of causing death by negligence and each sentenced to two years imprisonment were released on bail with a fine of Rs.1 lakh. Wow! Warren Anderson was escorted on a government plane. What ay country. Huh!

When the oil cleaning operations of deepwater horizon spill were going on, reports of ill effects of hydrocarbon fumes caused these operations to be ceased within 24 hours. Moreover safety masks were given to all those involved in clean up.

In India it takes 20 years for the family of a young girl who was molested by a DGP to get justice. It takes 26 years for more than 15,000 people dead to get a spit in the name of justice. The difference between them and us lies in one simple fact: How much do we care for our fellow countrymen.

I just have request to our leaders - For once give me a chance to say that you really care.

Your Customer - Another line in a database

Email marketing can be the trickiest thing in the online marketing jigsaw. Most promotional emails end up as being marked as read or spam. No one cares! Well because most of the time, the ones sending it through a database also don't care.

Marketer's Job: Showing the money

A marketer's biggest dilemma is a client who misunderstands his service. " A writer who is in a hurry to be understood today or tomorrow runs the danger of being misunderstood the day after tomorrow ." ~ Johann G. Hamann Most of the times marketers face the challenge of being misunderstood. During the days when I was part of a startup, I felt that even if I'd break my head, the client will not really understand what my firm was offering and the benefits it gave.

Giving the finger to a scripted life!

It's crazy to take jobs just because they look good on your resume. That's like saving sex for your old age. ~ Warren Buffet. You have plans for your life, career etc. You've built an entire script but what is this based on? Scott at Ted talks about how almost 80% of the people around the world don't like the job they do. In his career, he found one day that most of the job he did was automated by his competitors. Building the resume was clearly not way forward. It was during that time he he heard the quote by warren buffet, " It's crazy to take jobs just because they look good on your resume. That's like saving sex for your old age ". This was when he left his job. While there are know universities, which talk about finding your passion, Scott talks about a lens that can help in finding the job we love.

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