Frankly speaking, I don't recommend you to be frank

Frankly speaking, I don't recommend you to be frank. What an advice. The self help books or tips to improve kind of books are the ones that give such "great" advices. They tell you to do things that the author's wouldn't themselves do. No great man wrote a book on "How to be great". No marketer gave true tips on good marketing. They simply did their job. Stop reading self help books. But in case you really want self help, read about great people, their work, their actions and their personality. Thats true self help. You can start from wikipedia. Type a leader, a popular person you admire, add "+ Wikipedia" and you'll get good description about their lives. Eg: Picasso + Wikipedia

But yes if you want to oblige publishers, authors, distributors and retailers, go squander your hard earned money on "Self Help Books".

Your Customer - Another line in a database

Email marketing can be the trickiest thing in the online marketing jigsaw. Most promotional emails end up as being marked as read or spam. No one cares! Well because most of the time, the ones sending it through a database also don't care.

Marketer's Job: Showing the money

A marketer's biggest dilemma is a client who misunderstands his service. " A writer who is in a hurry to be understood today or tomorrow runs the danger of being misunderstood the day after tomorrow ." ~ Johann G. Hamann Most of the times marketers face the challenge of being misunderstood. During the days when I was part of a startup, I felt that even if I'd break my head, the client will not really understand what my firm was offering and the benefits it gave.

Giving the finger to a scripted life!

It's crazy to take jobs just because they look good on your resume. That's like saving sex for your old age. ~ Warren Buffet. You have plans for your life, career etc. You've built an entire script but what is this based on? Scott at Ted talks about how almost 80% of the people around the world don't like the job they do. In his career, he found one day that most of the job he did was automated by his competitors. Building the resume was clearly not way forward. It was during that time he he heard the quote by warren buffet, " It's crazy to take jobs just because they look good on your resume. That's like saving sex for your old age ". This was when he left his job. While there are know universities, which talk about finding your passion, Scott talks about a lens that can help in finding the job we love.

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