Skip to main content

Jet Airways Strike: Causes

The 5 day strike of jet airways pilots that ended on 13th September 2009 is another example of the dangers of taking communication lightly. According to sources the simulated strike cost jet around $40 million. The damage done is although much deeper. Looking at the nature of strike, there are 3 things that went wrong
  1. Communication
  2. Negotiations
  3. Interpersonal stage collapse
There was clearly a communication lag between the management and the pilots association that led to an ugly concert and pilots holding management to ransom. Labor unions can sometimes take advantage of the shortage of skilled labor and and can set terms and conditions not conducive to the growth of the organization. The history of the communication lag between Jet Airways management and its employees goes way back to Oct 2008 when around 1900 employees were laid off but later asked to return after government intervention.
This drama of layoff, which went awry in a way, gave the employees a sense of power over the management. Empowered employees won round I. The stage for Round II was set and all it needed was a spark. This time monetary losses were to the tune of $40 million. In hindsight it maybe easy to say all this, but looking at the consequences, had jet delayed the negotiation process, time would have given the management a big advantage.
Looking at way this strike has ended, if the management does not appoint a conciliator, who will provide an informal channel for labor-management relations to improve, an uglier showdown maybe on its way.

Popular posts from this blog

7 easy Instagram Marketing tips for beginners

Instagram started as a iOS only application and quickly became a huge social networking website with a presence on Android and the web. An active and rapidly growing user base has made marketing on Instagram important for brands, small businesses and startups. Instagram has more than 75 million daily active users, with a total user base of over 400 million. Instagram users in 2015 were sharing over 70 million photos per day.  Given its growing importance we'll explore some easy tips that can help you with Instagram marketing.

Your Customer - Another line in a database

Email marketing can be the trickiest thing in the online marketing jigsaw. Most promotional emails end up as being marked as read or spam. No one cares! Well because most of the time, the ones sending it through a database also don't care.

Marketer's Job: Showing the money

A marketer's biggest dilemma is a client who misunderstands his service. " A writer who is in a hurry to be understood today or tomorrow runs the danger of being misunderstood the day after tomorrow ." ~ Johann G. Hamann Most of the times marketers face the challenge of being misunderstood. During the days when I was part of a startup, I felt that even if I'd break my head, the client will not really understand what my firm was offering and the benefits it gave.