Leaders and names

Tech M will be re branding Satyam and the good company, tainted because its founder cooked books, will once again climb the heights under a new leadership. Wow! what a fairy tale beginning. So was dumping the name Satyam important. I'd say yes, to a certain extent.

In this world dominated by brands, Satyam(the name) would not have survived. But Satyam for its uniqueness as a business would have surely survived and also outperformed. Its like pressing refresh (F5). You are not rebuilding, just refreshing.

******
I hope Steve Jobs gets fit and fine after his liver transplant.
If you haven't read the Commencement address by Steve Jobs at Stanford, read it here.(A must read)

Your Customer - Another line in a database

Email marketing can be the trickiest thing in the online marketing jigsaw. Most promotional emails end up as being marked as read or spam. No one cares! Well because most of the time, the ones sending it through a database also don't care.

Marketer's Job: Showing the money

A marketer's biggest dilemma is a client who misunderstands his service. " A writer who is in a hurry to be understood today or tomorrow runs the danger of being misunderstood the day after tomorrow ." ~ Johann G. Hamann Most of the times marketers face the challenge of being misunderstood. During the days when I was part of a startup, I felt that even if I'd break my head, the client will not really understand what my firm was offering and the benefits it gave.

Giving the finger to a scripted life!

It's crazy to take jobs just because they look good on your resume. That's like saving sex for your old age. ~ Warren Buffet. You have plans for your life, career etc. You've built an entire script but what is this based on? Scott at Ted talks about how almost 80% of the people around the world don't like the job they do. In his career, he found one day that most of the job he did was automated by his competitors. Building the resume was clearly not way forward. It was during that time he he heard the quote by warren buffet, " It's crazy to take jobs just because they look good on your resume. That's like saving sex for your old age ". This was when he left his job. While there are know universities, which talk about finding your passion, Scott talks about a lens that can help in finding the job we love.

Economy of Social - Social Media Tips, Marketing and Business

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