Skip to main content

Railway Bookings - Aha!

My train journeys have been on the rise recently as I have had to travel places through out India for my work. Last month it was Chennai and Karnataka and now I'll be leaving for Shirdi, this time for my own holy visit. Initially when I was in Kerala and I had to travel to Delhi every year to meet my grand parents, travelling was more of a project, but now with the ease of booking tickets through internet, it has become much more convenient and easier. The internet although has increased the efficiency, a whole new world of other factors in booking have opened up. Since I decided to make the trip only last month, there were no trains with vacant seats to Manmad and Kopargaon- the two railway stations close to Shirdi (The latter being closer).

The experience of booking the ticket on Internet also took a new dimension with many families looking to take a break in the beginning of the holiday season. The irctc website that primarily handles the ticket queries started showing the message, "The server could not process your query". I had selected Karnataka express, a train with two seats available in 'Tatkal' quota with an assumption that on the day of journey the waiting list numbers would reduce and my seats would be confirmed. After the glitch of servers, Karnataka Express showed 'W/L 1'. I had missed the two confirmed reservations that showed up on screen minutes before.

They meetThe inability of the servers to handle requests indicates only one thing. More people are on to the internet to
book their railway tickets. This could also mean that more people are using internet and that could be an indicator of increasing awareness in the consumer about services on offer and an increase in rural penetration.

Moreover the customer delight component of using irctc's service came as pleasant surprise. I got a call from a customer care saying that since I had spent over Rs 22,000 on booking tickets I would get a free membership through which I'll be eligible to seek a 10% discount on my tickets in future. So indeed a good quality and efficient service has been setup by Indian Railways.

Now the first part of the project of travel in India i.e. booking has been reduced to a mere activity for the good. The second part of travel and the schedules too has been improved as I see more trains (atleast mine) travel on time. Last month I had used the service of Indian railways thrice and my train was never late. Now since the peak season begins, it'll be interesting to see the schedule and the efficiency second part of rail travel, which I'll write about after coming from Shirdi.

Popular posts from this blog

Your Customer - Another line in a database

Email marketing can be the trickiest thing in the online marketing jigsaw. Most promotional emails end up as being marked as read or spam. No one cares! Well because most of the time, the ones sending it through a database also don't care.

Marketer's Job: Showing the money

A marketer's biggest dilemma is a client who misunderstands his service. " A writer who is in a hurry to be understood today or tomorrow runs the danger of being misunderstood the day after tomorrow ." ~ Johann G. Hamann Most of the times marketers face the challenge of being misunderstood. During the days when I was part of a startup, I felt that even if I'd break my head, the client will not really understand what my firm was offering and the benefits it gave.

Giving the finger to a scripted life!

It's crazy to take jobs just because they look good on your resume. That's like saving sex for your old age. ~ Warren Buffet. You have plans for your life, career etc. You've built an entire script but what is this based on? Scott at Ted talks about how almost 80% of the people around the world don't like the job they do. In his career, he found one day that most of the job he did was automated by his competitors. Building the resume was clearly not way forward. It was during that time he he heard the quote by warren buffet, " It's crazy to take jobs just because they look good on your resume. That's like saving sex for your old age ". This was when he left his job. While there are know universities, which talk about finding your passion, Scott talks about a lens that can help in finding the job we love.