Tata Tele, NTT Docomo and 3G

NTT Docomo got the go ahead from Cabinet Committee on Economic Affairs (CCEA)to acquire 27.31 stake in Tata Tele Services Ltd at 12,924 crore making it the largest FDI flow in the telecom sector. This could be a very strategic deal since NTT Docomo was the first to test 3G services in 1996 with the help of Qualcomm, which gives them an experience of 3G and the problems associated with it.

The Department of telecom also recently announced the entry fee for a Mobile Virtual Network Operator (MVNO)at Rs 85 crore for a pan India license.
A Mobile Virtual Network Operator uses the services and infrastructure of another existing operator and uses its brand name to target a specific segment. Virgin Mobile is a similar example, which uses the services of Tata Teleservices Ltd.

Lets hope 3G services, high data rate internet and other media applications are implemented soon, with reasonable prices. The prices till now have been reasonable and India, with the second largest number of subscribers in the world has one of the lowest ARPU (Average Revenue Per User)at around $7, with an ARPU of $2 in rural areas. The penetration is less and at around 32%, so this gives our telecom operators good opportunities to earn huge bucks ahead, keeping the quality of service maintained.

Your Customer - Another line in a database

Email marketing can be the trickiest thing in the online marketing jigsaw. Most promotional emails end up as being marked as read or spam. No one cares! Well because most of the time, the ones sending it through a database also don't care.

Marketer's Job: Showing the money

A marketer's biggest dilemma is a client who misunderstands his service. " A writer who is in a hurry to be understood today or tomorrow runs the danger of being misunderstood the day after tomorrow ." ~ Johann G. Hamann Most of the times marketers face the challenge of being misunderstood. During the days when I was part of a startup, I felt that even if I'd break my head, the client will not really understand what my firm was offering and the benefits it gave.

Giving the finger to a scripted life!

It's crazy to take jobs just because they look good on your resume. That's like saving sex for your old age. ~ Warren Buffet. You have plans for your life, career etc. You've built an entire script but what is this based on? Scott at Ted talks about how almost 80% of the people around the world don't like the job they do. In his career, he found one day that most of the job he did was automated by his competitors. Building the resume was clearly not way forward. It was during that time he he heard the quote by warren buffet, " It's crazy to take jobs just because they look good on your resume. That's like saving sex for your old age ". This was when he left his job. While there are know universities, which talk about finding your passion, Scott talks about a lens that can help in finding the job we love.

Economy of Social - Social Media Tips, Marketing and Business

Search This Blog