Economy of Social - Social Media Tips, Marketing and Business

The maximum temperatures in Delhi reached 45 degrees Celsius. The heat wave just did not stop. And then came the rain. It was an instant hit. Understandably, people "liked it!". I recently was doing a study to understand how did the people managing big brands on social media handle it. I wouldn't name any brand or agency, but to my surprise they were simply posting content without any reference or relevance to the world outside. No wonder it takes monetary might to "Push" themselves on social media. Being viral means being the rain. And that means knowing the temperature outside.

The great Indian social media movement, the modern Gandhi, and the greatest Indian anti-corruption movement faded away into oblivion. Sad. Where did Anna Hazare disappear? Technology is integrated and interacts with media. One of the prime reasons for the first phase of Anna Hazare movement was social media . Despite that it was ignored by Team Anna in maintaining constant buzz with the youth and adult population that use social media. The pen is still mightier than the sword, but the slates have changed. It is as if the pen is no longer being used to express on the slate of social media. The diminishing nature of leadership and strategic failure in maintaining a connect with the general population has eventually led to perceptions of defeatism about Team Anna. A lie gets halfway around the world before the truth has a chance to get its pants on. Winston Churchill Social media presents an opportunity to make truth run at the same pace as a lie. This is precise...

Coders should not try to be marketers. They are not Steve Jobs! Brands spent a dime collecting fans on Facebook. Now they are spending more money on "engaging" them. But is it helping the brand? I did two sets of qualitative studies to understand brand communication participation on Facebook. One was approximately an year back and the other concluded last month and both lead to similar results. Surprisingly most of the respondents I interviewed could NOT remember even five Facebook pages they had "liked". But yes they did remember they had liked "a couple" of pages on Facebook. I am here restricting my discussion to Facebook and Facebook pages in particular. Some of my propositions after my study were Brand Communities or brand fan pages on internet are not affecting brand awareness for the un-involved consumer. Brand communities are not impacting brand loyalty to the un-involved consumers. Brand communities are not impacting purchase intenti...

I've come across two unhappy employees who left their organizations and wrote about it that was published in top news websites and blogs. Recent one is about Max, an unhappy ex-Microsoft employee who was fired for being rebellious. He writes on TechCrunch , "There is no creative tension, no vision these days. Left to Microsoft’s hands we’d still be toiling on overheating Vista desktops. They called it out in my performance reviews: I lacked “respect for authority.” “Microsoft people are well-tenured,” said my boss once. Many employees are with Microsoft for 15 years or more. Sidestep hierarchy and tenure at your own peril. I became cynical about the whole process. I was seen as a “rebel” and the leadership team began to marginalise me. My planned and promised promotion was cancelled. Month after month, what I saw as a dubious case was put together. Official HR warnings were sent. My time ran out. I was offered 12-weeks’ pay for an amicable departure. Instead I ...

Why aren't you serious? When my work starts getting inconsistent, I start getting all these noises about the fact that I am not serious about my work. Perceptions about my seriousness are generated from the consistency of my performance. If people say I am not serious, it means the consistency of my work is below their expectations. It is important to reduce these noises as they travel very fast and they reduce trust and dent your success. If people think you are serious about what your are doing, they'll put their trust on you. In today's time this is an achievement. Success is correlated with the amount of people who trust you with your job.

My presentation had too many slides. Every slide had too many bullet points. And I was able to explain too little. Well that was two years back. But over the course of my presentation making history I realized one thing - When I had too little to speak, I made a long presentation detailing every point. When I had too much to tell, I automatically ended up summarizing the work.  Length can sometimes act as a good indicator for depth with an inverse relation. If you can shorten it, it means you've understood it. Seth Godin has another interesting take  on length. He says, "Shorter, though, doesn't mean less responsibility, less insight or less power. It means less fluff and less hiding" , or simply more work.

A tired sportsman can never win a match.  A tired scientist can never invent. A tired salesman can never make the sale. Giving right amount of rest, taking right amount of work, determines success of workforce.